Superior Group of Companies is a diversified business services and branded merchandise company operating through three segments: Branded Products, Healthcare Apparel, and Contact Centers. Branded Products (~64% of net sales), operating under the BAMKO and HPI brands, is the core business — it designs and delivers customized promotional products, branded merchandise, and uniform programs for corporate clients across retail, food service, technology, entertainment, and transportation. Most revenue is made-to-order, meaning products are priced and sourced after a customer order is placed, which gives Superior flexibility to pass through cost increases directly to customers. Healthcare Apparel (~20% of net sales) sells scrubs, lab coats, and related garments under the Wink, Fashion Seal Healthcare, and licensed Carhartt Medical brands through institutional, wholesale, and direct-to-consumer channels. Contact Centers (~16% of net sales) operates through The Office Gurus, providing nearshore BPO and call center services to North American clients from El Salvador, Belize, and the Dominican Republic — this segment carries the highest gross margins because labor costs in these nearshore locations are structurally lower than in the U.S. Superior's growth strategy centers on organic market share gains in fragmented markets, recruiting additional sales reps in Branded Products, building brand awareness in Healthcare Apparel's digital channels, and expanding Contact Centers through a newly built dedicated sales force. Superior also uses selective M&A to accelerate growth, targeting immediately accretive deals, as illustrated by the December 2024 acquisition of 3 Point, a branded products distributor.