Superior Industries designs and manufactures aluminum wheels for automotive OEMs and the European aftermarket. OEM wheels account for roughly 92% of sales, with GM, Ford, VW Group, and Toyota each representing more than 10% of consolidated net sales. Superior sells directly to OEMs under long-term supply contracts awarded two to four years before production begins, tied to specific vehicle models. Superior also sells aftermarket wheels in Europe under the ATS, RIAL, ALUTEC, and ANZIO brands. The company operates two segments — North America and Europe — and manufactures entirely in low-cost locations: Mexico for North America and Poland for Europe. This regional, low-cost footprint is central to Superior's competitive positioning, as no comparable-scale competitor manufactures 100% in low-cost locations across both regions. Revenue is driven by wheel volume, content per wheel, and aluminum pass-through pricing. Superior has grown content per wheel by roughly 33%–34% since 2019 by shifting mix toward larger-diameter wheels, premium finishes, lightweighting, and aerodynamic designs — technologies aligned with EV range efficiency and premium consumer preferences. Superior completed a European manufacturing restructuring in 2024, consolidating production from Germany into Poland, which management expects to deliver $23M–$25M in annualized EBITDA uplift. Growth strategy focuses on premium technology content and winning new localization business from OEMs seeking to reduce reliance on Chinese-sourced wheels, with management noting roughly 20% of installed capacity is currently available to absorb new programs.