Global Industrial is a B2B distributor of industrial and MRO (maintenance, repair, and operations) products in North America. The company sells a broad range of industrial supplies — storage and shelving, material handling equipment, safety products, HVAC, janitorial supplies, tools, lighting, and hundreds of other categories — to manufacturers, government entities, schools, healthcare facilities, retailers, and logistics companies. Global Industrial sells through a multi-channel model combining e-commerce (over 60% of order volume) with a relationship-based inside sales force and group purchasing organizations (GPOs) for enterprise buyers. The company buys products from manufacturers and resells them at a markup, with revenue driven by customer count, order frequency, and average order value. A key margin differentiator is Global Industrial's private brand line (sold under names like Global, Nexel, and Paramount), which accounted for roughly the low 40% of sales in 2024 and carries higher gross margins than national brands. A meaningful share of private brand products are sourced from China, creating tariff sensitivity, though Global Industrial has been diversifying its sourcing. Under CEO Anesa Chaibi, who joined in early 2025, the company is shifting its customer mix toward larger strategic enterprise accounts and GPOs, reorganizing its sales force into industry vertical teams, and expanding its consumable and MRO product assortment to capture more wallet share from existing customers. Global Industrial also pursues M&A, including its ~$73M acquisition of Indoff in 2023.