Insight Enterprises is a technology solutions integrator that sells hardware, software, and IT services to business clients. Insight's core offering combines product resale — PCs, servers, networking equipment, and software licenses from vendors like Microsoft, Dell, Cisco, HP, and Lenovo — with IT consulting, cloud, cybersecurity, data and AI advisory, application development, and managed services. Products represent roughly 79% of revenue but only about 41% of gross profit, while services account for about 21% of revenue but roughly 59% of gross profit, making services the primary driver of profitability. Insight also resells cloud subscriptions from hyperscalers like Microsoft Azure, Google Cloud, and AWS, earning a margin or commission on each subscription. Insight sells primarily through a direct sales force and field-based account teams, serving commercial, enterprise, and public sector clients. North America is the dominant geography at roughly 81% of net sales, with EMEA at roughly 16% and APAC at roughly 3%. Insight has been shifting its business mix away from pure product resale toward higher-margin advisory and managed services, and has pursued this through acquisitions including SADA (Google Cloud services), Amdaris (software development and data/AI), Infocenter (ServiceNow services), Inspire11 (data and AI advisory), and Sekuro (cybersecurity in APAC). Insight's stated strategy is to become an "AI-first solutions integrator," focusing on Hybrid Multicloud, Cybersecurity, Data & AI, Digital Workplace, and Intelligent Applications.