AASP
Industry:
Media & Entertainment

DESCRIPTION

Agassi Sports Entertainment is a development-stage company with no operating revenue, pivoting from a shell company to build a sports media and entertainment business centered on racquet sports — primarily pickleball and padel — under the Andre Agassi brand. The company has two core initiatives: an AI-powered subscription app called "Agassi Intelligence" and a planned live championship event called the World Series of Pickleball. The digital platform, being built by IBM, is designed to offer personalized coaching, swing analysis, performance tracking, and e-commerce to racquet sports enthusiasts, with a phased launch expected through late 2026. The World Series of Pickleball is a planned Las Vegas event targeting open and team competition across skill levels, with no launch date set. Intended revenue streams include app subscriptions, e-commerce, sponsorships, live event ticketing, media rights, and brand licensing. The business model relies heavily on the Agassi brand — supported by Stefanie Graf and coach Darren Cahill, whose coaching philosophy is embedded in the app's AI — to attract users, sponsors, and media partners. The company has committed roughly $2.1M to IBM for platform development plus up to $3.8M in cloud services through 2031, funded largely by approximately $2.9M raised from accredited investors. The company has fewer than ten employees and no validated revenue streams to date.

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