Genasys makes emergency communication and mass notification systems, selling to governments, militaries, and enterprises under the "Protective Communications" umbrella. The company operates two core product lines. First, Genasys Protect, a cloud-based SaaS platform that lets emergency managers send targeted alerts across multiple channels simultaneously — SMS, cell broadcast, email, social media, PA speakers, and digital displays — with zone-based geographic precision down to the street level. Genasys Protect also includes Evertel, a secure messaging platform for first responders. Second, LRAD (Long Range Acoustic Devices), hardware that broadcasts voice messages in a focused beam out to 5,000 meters, used by militaries and law enforcement to communicate with or deter threats from a safe distance. Genasys also sells outdoor mass notification speakers with solar power and satellite connectivity. Hardware generates roughly 70-75% of revenue, driven by discrete government orders and large infrastructure contracts, while software ARR accounts for the remainder and is the primary long-term growth driver. Hardware revenue on large projects is recognized on a percentage-of-completion basis. Software revenue is subscription-based and scales with the number of agencies subscribing and geographic coverage purchased. A key risk is that software customers rely heavily on federal grants — programs like FEMA Hazard Mitigation — to fund purchases, meaning grant freezes directly delay bookings. Genasys sells directly and through resellers and system integrators, with enterprise customers in oil and gas, utilities, and healthcare representing a smaller but growing share of the business.