Helen of Troy is a consumer products holding company that owns and licenses a portfolio of branded household, outdoor, beauty, and wellness products. Rather than manufacturing, Helen of Troy sources finished goods from contract manufacturers — primarily in Asia — and sells those products through major retail channels. Amazon, Walmart, and Target together account for roughly 45% of net sales, and the top five customers account for about 50% of revenue. The company operates in approximately 100 countries, though the U.S. represents about 72% of net sales. Helen of Troy operates two segments: Home & Outdoor (~46% of sales), led by OXO (kitchen tools and food storage), Hydro Flask (insulated beverage containers), and Osprey (backpacks and travel gear); and Beauty & Wellness (~54% of sales), which includes hair styling brands Drybar, Hot Tools, and Curlsmith, nail care brand Olive & June, and licensed wellness brands Vicks and Braun. Helen of Troy grows primarily through acquiring consumer brands, with Olive & June the most recent addition, acquired in December 2024. Profitability is driven by brand pricing power, product mix favoring owned premium brands over licensed brands, and operating leverage on a largely fixed cost base. The company sources roughly 57% of finished goods from China and is actively diversifying its supply chain to Southeast Asia in response to tariff pressures. Helen of Troy appointed a new CEO in late 2025 and is focused on brand reinvestment, stabilizing underperforming brands, and reducing debt.