Daktronics designs, manufactures, and services large-format LED display systems and the control software that drives them. The company serves a diverse customer base, including professional and collegiate sports venues, schools, transportation agencies, and commercial advertisers. Daktronics operates a vertically integrated model, managing the entire process from design and U.S.-based manufacturing to installation and ongoing technical support. The company reports five segments: Live Events, High School Park & Recreation, Commercial, Transportation, and International. Live Events is the largest segment, providing integrated video, scoring, and sound systems for major stadiums. Daktronics generates revenue through two primary streams: large, custom project-based installations and faster-turning, higher-margin standard catalog products such as scoreboards and digital billboards. To supplement hardware sales, Daktronics is expanding its recurring revenue through software-as-a-service subscriptions and maintenance agreements. The company’s growth strategy focuses on organic expansion in core verticals, scaling its AV integrator channel for indoor displays, and optimizing manufacturing through automation and a new facility in Mexico. Daktronics also pursues selective M&A to enhance its technology and intellectual property.