Natural Health Trends (NHTC) sells health and wellness products under the NHT Global brand through a multi-level marketing (MLM) distribution model. Products span five categories: wellness supplements (e.g., joint health, immunity, digestion), herbal supplements incorporating traditional Chinese medicine ingredients, beauty and skincare products, lifestyle and weight management supplements, and at-home wellness biomarker tests. NHTC sells directly to its member network — independent contractors who buy for personal use or resell to retail consumers — almost entirely online. Members earn commissions based on the sales volume generated by their recruited downlines, with commissions running around 40-42% of net sales. Gross margins are high, consistently in the 73-74% range, reflecting the branded, proprietary nature of products and the absence of a traditional retail intermediary. However, after commissions and SG&A, the company operates near breakeven or at a small operating loss. NHTC is heavily concentrated in Greater China, with its Hong Kong subsidiary accounting for roughly 82% of net sales, with the vast majority of those orders delivered to members in mainland China. Active member count drives revenue, and has been declining — falling to 26,650 as of December 31, 2025, from 30,870 a year earlier. NHTC's near-term strategy centers on cost reduction, including a restructuring plan targeting $1.5M in annualized savings through workforce reductions, facility downsizing, and shifting manufacturing from the U.S. to Asia.