Natuzzi is an Italian furniture company that designs and sells upholstered furniture, primarily sofas and armchairs. The company operates through a global network of branded stores and wholesale galleries. Natuzzi manages two primary brands: Natuzzi Italia, a luxury line produced in Italy, and Natuzzi Editions, a contemporary collection manufactured across Romania, China, and Brazil. As a vertically integrated manufacturer, Natuzzi produces most of its goods in-house across facilities in Europe, Asia, and South America. Natuzzi sells its products through directly operated stores, franchised locations, and wholesale partnerships with multi-brand retailers. The company is shifting its business model to prioritize higher-margin branded retail sales while reducing its unbranded private-label business. To improve profitability, Natuzzi is restructuring its Italian manufacturing base by consolidating plants and reducing its workforce. Growth efforts focus on expanding the franchise network and developing a Trade & Contract division to provide furnishing services for large-scale real estate and hospitality projects.