Intuit is a financial technology company that provides business management, accounting, tax preparation, and personal finance software to consumers, small and mid-market businesses, and accounting professionals. The company operates two primary segments: Global Business Solutions and Consumer. Global Business Solutions centers on QuickBooks, an accounting platform that enables businesses to manage bookkeeping, process payments, run payroll, pay bills, and access working capital. This segment also includes Mailchimp for marketing automation and Intuit Enterprise Suite for mid-market enterprise resource planning. Intuit earns revenue here through tiered software subscriptions and transaction fees on payments and lending services. The Consumer segment includes TurboTax, Credit Karma, and ProTax. TurboTax offers do-it-yourself and expert-assisted tax filing, generating fees per return. Credit Karma provides credit monitoring and personal finance tools, earning lead-generation fees from financial partners when users acquire credit cards, loans, or insurance. Intuit sells its offerings primarily through direct digital channels, supplemented by inside sales, accountant partnerships, and retail distribution.