Intuit is a financial technology platform serving roughly 100 million consumers, small and mid-market businesses, and professional accountants. Its largest business, QuickBooks (~59% of revenue), is the dominant accounting and business management platform for small and mid-market businesses in the U.S. Customers use QuickBooks to track income and expenses, invoice, manage payroll, process payments, pay bills, and access financing. QuickBooks is primarily a subscription business, with revenue growing through new customer additions, upgrades to higher tiers, attachment of services like payroll and payments, and periodic price increases. Intuit's second-largest business, TurboTax (~26% of revenue), is the leading U.S. consumer tax preparation software. TurboTax ranges from DIY software to TurboTax Live, an AI-assisted model where human experts prepare returns on the customer's behalf. TurboTax Live is Intuit's primary growth engine in the Consumer segment, targeting the large assisted tax market currently served by local CPAs and tax offices. Credit Karma (~12% of revenue) is a personal finance platform that gives consumers free access to credit scores and connects them with personalized financial product recommendations, earning fees from financial institution partners on a performance basis. ProTax (~3% of revenue) sells professional tax software to accounting firms. Intuit's core growth strategy centers on expanding TurboTax Live into the assisted tax market, moving QuickBooks upmarket into mid-market businesses, and deploying AI agents within the QuickBooks platform to automate financial tasks and consolidate customers' software spending.