Nano Magic develops and sells nanotechnology-based cleaning and coating products for consumer and industrial use. Core products include lens and screen cleaners, anti-fog treatments, and surface coatings for glass and automotive applications. Anti-fog products target safety and sport users, including construction workers, first responders, and skiers. Industrial products include nano-thin protective coatings for display panels, touchscreens, and porcelain surfaces used in commercial settings. Nano Magic sells through its own website, Amazon, pharmacies, and big-box retailers, using both branded and private label formats. It also sells directly to opticians and ophthalmologists through the optical channel, where it claims to be the benchmark product. Industrial and institutional customers are served through direct sales. Nano Magic manufactures all products in-house at its facility in Madison Heights, Michigan, a deliberate choice to protect its trade secret formulations. Revenue is driven by unit volume across these channels, with meaningful customer concentration — one account represented 41% of revenue in 2023. The company is small, with 13 full-time employees, and operates at a loss. Growth priorities include expanding direct-to-consumer e-commerce and growing big-box retail distribution. Nano Magic also holds a 30% passive equity stake in Applied Nanotech, its former contract research subsidiary that was majority-sold in 2022.