The Cheesecake Factory operates a portfolio of full-service and fast casual restaurant brands, primarily in the U.S. The flagship brand, The Cheesecake Factory, drives the vast majority of revenue across 216 domestic locations. The concept sits in the upscale casual dining segment, offering a broad menu of roughly 225 items made fresh from scratch daily, plus about 45 cheesecake and dessert varieties, at an average check of about $32 per person. Off-premise sales account for roughly 21-22% of The Cheesecake Factory's sales. The company also operates North Italia (48 locations), an upscale casual Italian concept; Flower Child (43 locations), a fast casual healthy-eating concept targeting ~700 domestic locations over time; and a collection of 55 Fox Restaurant Concepts locations that serve as an innovation engine for new dining ideas. A bakery division supplies cheesecakes and desserts internally, to international licensees, and to external retail and foodservice customers. Internationally, The Cheesecake Factory brand is run by third-party licensees across 35 locations in the Middle East, Mexico, and Asia, who pay royalties and purchase bakery products from the company. The company is in an active unit growth phase, targeting roughly 300 domestic Cheesecake Factory locations, 200 North Italia locations, and 700 Flower Child locations over the long term. The company deliberately avoids heavy discounting, relying instead on menu breadth, from-scratch food quality, high-profile locations, and the Cheesecake Rewards loyalty program to drive traffic.