Franklin Covey helps organizations and individuals improve performance through leadership development, behavior change, and organizational effectiveness. Its flagship content includes well-known frameworks like The 7 Habits of Highly Effective People, The 4 Disciplines of Execution, and The Speed of Trust, deployed across organizations to change how leaders and teams work. Franklin Covey serves two customer groups: enterprise clients (corporations, governments, and nonprofits) and K-12 schools through its Leader in Me program, which now serves over 8,000 schools globally. The Enterprise Division accounts for roughly 70% of revenue, with Education at roughly 28%. Franklin Covey sells primarily through a direct sales force in North America and operates wholly owned subsidiaries in about a dozen countries, with independent licensee partners in approximately 150 additional countries. The core commercial vehicle is the All Access Pass subscription in Enterprise and the Leader in Me membership in Education — both annual or multi-year subscriptions priced by the number of users. On top of subscriptions, Franklin Covey sells coaching, facilitation, and consulting services, with attach rates around 50–60% of Enterprise clients. Gross margins are high at roughly 76%, reflecting the software and content nature of the subscription product. Franklin Covey is currently restructuring its Enterprise North America sales force into dedicated new-logo hunters and client-expansion teams. Franklin Covey is also embedding AI across its offerings, including a real-time AI coaching companion trained on its content library, which roughly 43% of clients were using as of FY25.