Pursuit is an attractions and hospitality company that owns and operates sightseeing experiences, lodges, and related services in iconic natural destinations across the U.S., Canada, Iceland, and Costa Rica. The company was formerly known as Viad Corp and shed its legacy trade show business (GES) in late 2024 to become a pure-play travel experiences company. Pursuit's core product is what management calls "must-do" sightseeing attractions — gondola rides, glacier tours, geothermal lagoons, and wildlife cruises in destinations like Banff, Jasper, Alaska, Glacier National Park, and Iceland. Alongside these attractions, Pursuit operates 29 lodges and hotels co-located near its sightseeing experiences, with food and beverage, retail, and transportation services integrated into the model. The strategy is to capture a larger share of each guest's total spending by keeping them within the Pursuit ecosystem across both attractions and lodging. Pursuit charges per-visit ticket prices for attractions and room-night rates for lodging, with revenue driven by visitor volume, effective ticket pricing, occupancy, and ADR. The business is highly seasonal, with roughly 79% of revenue earned in Q2 and Q3. Pursuit grows through a "Refresh, Build, Buy" strategy — reinvesting in existing assets, expanding capacity within its footprint, and acquiring new attractions and lodges in iconic destinations. The company's competitive position rests on geography and long-term concession agreements rather than brand alone, giving it near-exclusive access to specific experiences like the Banff Gondola and Columbia Icefield glacier tour.