Asure is a cloud-based Human Capital Management (HCM) software company serving primarily small and mid-sized businesses in the U.S. Asure's core product is a SaaS platform covering payroll processing and tax filing, with add-on modules for HR compliance, time & attendance, recruiting, benefits administration, and 401(k) services. Asure also runs a separate Enterprise Payroll Tax business, providing tax calculation, filing, remittance, and funds movement services to large employers and payroll service bureaus under long-term contracts. Asure serves roughly 100,000 clients, about 65% of whom are reached through a reseller channel of regional payroll providers, CPAs, and banks who white-label the platform. Revenue is roughly 95% recurring, generated through a mix of per-employee-per-month subscription fees and transaction-based processing fees. A key growth lever is increasing "attach rates" — the share of clients using more than one product — which management has grown from roughly 17% to 29% in recent years, driving higher revenue per client without requiring new client additions. Asure also earns float income by briefly holding client payroll funds before remittance. Asure grows inorganically by acquiring its own reseller partners at roughly 2–3x revenue, converting license fees into full client revenue and creating cross-sell opportunities; Asure completed over 16 such acquisitions in the 18 months through early 2025. The July 2025 acquisition of Lathem Time added roughly 14,000 SMB clients and a self-install time clock product.