WisdomTree is a global asset manager focused on exchange-traded products. The company sponsors and manages ETFs and ETPs across equities, fixed income, commodities, currencies, cryptocurrencies, and alternatives, with ~$144.5B in total AUM. WisdomTree operates in both the U.S. (~$88.5B AUM) and Europe (~$53.5B AUM). Its U.S. business focuses on proprietary "Modern Alpha" strategies that weight indexes by fundamentals rather than market cap, commanding higher fees than plain index products. Its European business includes UCITS equity ETFs, commodity ETPs covering gold and other commodities, and currency products. WisdomTree sells through intermediaries — financial advisors, RIAs, institutions, and brokers — rather than directly to retail investors. Revenue is primarily advisory fees, a percentage of AUM, so revenue scales with AUM growth. WisdomTree's average fee rate is higher than many large ETF sponsors because its product mix skews toward differentiated, proprietary strategies rather than commoditized low-fee index products. The European business also earns transaction-based fees tied to trading volume. Beyond core ETPs, WisdomTree is expanding into model portfolios (~$6.1B assets under advisement), digital assets and tokenized funds (~$0.8B AUM), and farmland private assets (~$1.9B AUM) following the 2025 acquisition of Ceres Partners. The Ceres business adds a ~1% base management fee plus a ~20% performance fee on net farmland fund profits. WisdomTree's cost base is largely fixed, so margins expand as AUM scales.