Zebra Technologies is a global leader in the Automatic Identification and Data Capture (AIDC) industry, making hardware, software, and services that help businesses digitize and automate frontline operations. Zebra's two core product lines are rugged mobile computing devices — purpose-built handhelds, wearables, tablets, and vehicle-mounted computers used by warehouse, retail, logistics, and healthcare workers — and thermal barcode and card printers that produce labels, wristbands, and ID cards on demand. Beyond these, Zebra sells barcode scanners, RFID readers and printers, machine vision cameras, real-time location systems, supplies, and workflow software. Zebra operates through two segments: Connected Frontline (mobile computing, self-service touchscreen/POS via the Elo acquisition, and frontline software) and Asset Visibility and Automation (printing, supplies, scanners, RFID, and machine vision). Zebra sells primarily through a global network of over 10,000 distributors and resellers across 179 countries. Revenue comes from hardware sales, recurring consumables (labels, ribbons, RFID tags), and services and SaaS subscriptions. The key economic driver is Zebra's large global installed base, which generates recurring supplies and services revenue and creates periodic hardware refresh cycles as devices age or new capabilities emerge. Zebra outsources manufacturing and distributes through third parties, keeping the model relatively asset-light. Growth priorities include RFID adoption across new verticals, AI-powered frontline software, and M&A into adjacent markets.