Stagwell is a marketing services holding company that owns a network of agencies serving large global brands, including Google, Amazon, Nike, Apple, P&G, Starbucks, and Visa. Stagwell's agencies cover the full marketing stack: creative and brand work (72andSunny, Anomaly), media buying (Assembly Global), digital transformation and engineering (Code and Theory Network), communications and PR (Allison, SKDK), and consumer research (Harris, NRG). Stagwell sells primarily through its individual branded agencies, which maintain separate identities, with larger multi-discipline engagements going to market under a unified "Stagwell Global" umbrella. Revenue is earned through agency service fees — structured as retainers, project-based fees, or performance incentives — plus media commissions in the media buying business. Personnel costs are the dominant expense, running roughly 63–65% of net revenue. Stagwell also operates The Marketing Cloud, a growing suite of proprietary SaaS and DaaS tools for in-house marketers, which is currently in investment mode and targets positive EBITDA in late 2026; if successfully scaled, these products would carry 60–80% gross margins and provide more recurring revenue than the project-based agency model. Stagwell's growth strategy focuses on AI-powered tooling (including an agentic operating system built with Adobe and an audience-targeting platform built on Palantir Foundry), international expansion, scaling top client relationships, and entering U.S. government marketing contracts.