Bloomia is a specialty agricultural company that grows and sells fresh cut tulips, primarily in the U.S. The company operates a hydroponic greenhouse model, sourcing tulip bulbs internationally and growing finished stems domestically for direct sale to large mass-market retailers. Bloomia sources bulbs from both the Netherlands and the Southern Hemisphere, enabling year-round production and supply. Its business model relies on importing dormant bulbs by sea rather than air-freighting finished stems, reducing shipping costs and improving product freshness and shelf life. Bloomia operates its primary greenhouse production facilities in the U.S., supported by a bulb sourcing and logistics office in the Netherlands, a greenhouse in South Africa, and a minority interest in a Chilean producer. Sales are heavily seasonal, with most demand concentrated in the first half of the year around Valentine's Day, Easter, and Mother's Day. Bloomia uses automated greenhouse infrastructure to improve production efficiency and limit reliance on seasonal labor.