Lendway is a specialty agricultural company that grows and sells fresh-cut tulips in the U.S. through its wholly-owned subsidiary Bloomia, which it acquired in February 2024 and which is now its only operating business. Bloomia sources tulip bulbs from growers in the Netherlands and the Southern Hemisphere, ships them by sea to its greenhouse facilities, and hydroponically grows the bulbs into finished stems for sale to mass-market retailers. Bloomia grew over 95M stems in 2024 and operates from a primary U.S. greenhouse, a bulb sourcing office in the Netherlands, and a smaller greenhouse in South Africa, and also holds a minority stake in a Chilean tulip grower. Bloomia's margins come from the spread between bulb sourcing costs and the price charged to retailers — a spread it argues is wider than competitors because shipping bulbs by sea is far cheaper than air-freighting finished stems, as importers must do. By sourcing bulbs from both the Northern and Southern Hemispheres, Bloomia supplies tulips year-round, reducing idle capacity and seasonal exposure. Demand is highly seasonal, peaking between January and May around Valentine's Day, Easter, and Mother's Day. Revenue is heavily concentrated: three customers account for roughly 65% of U.S. revenue, and the top customers collectively represent over 99% of total sales.