Lifetime Brands designs and sells branded kitchenware, tableware, and home products — think kitchen tools, cutlery, cookware, bakeware, dinnerware, flatware, and stemware, plus thermal beverageware and food storage. Lifetime uses a design-and-distribute model: roughly 75 in-house designers develop products that are sourced almost entirely from third-party manufacturers, primarily in China and increasingly across Southeast Asia and Mexico. Products sell at accessible price points, with an average selling price below $20, and are distributed almost entirely through wholesale to major retailers across mass market, club, off-price, dollar, grocery, e-commerce, and food service channels. Walmart, Amazon, Costco, and TJX together account for roughly half of revenue. Lifetime markets products under a portfolio of owned and licensed brands, with Farberware (licensed royalty-free through 2195) and KitchenAid (licensed through December 2026) as the flagship kitchenware brands, alongside owned brands including Mikasa (tableware), Taylor (measurement and weather), and S'well (thermal beverageware). The Dolly Parton licensed brand is a newer initiative that grew to roughly $18M in FY25. The business is heavily seasonal, with about 58% of annual sales falling in Q3 and Q4. Lifetime operates two segments: a U.S. segment (~91% of revenue) and a smaller International segment (~9%) covering the U.K., Europe, and Asia Pacific, which has historically run at a loss and is currently undergoing a restructuring called Project CONCORD aimed at reaching breakeven. Lifetime is also relocating its East Coast distribution center to a new ~1M sq ft facility in Hagerstown, Maryland, which is expected to add capacity and reduce long-term distribution costs.