Scholastic is a publisher and distributor of children's books, operating a vertically integrated model that combines trade publishing with proprietary school-based distribution. The company’s core operations include trade publishing, book fairs, and book clubs. Through trade publishing, Scholastic publishes and distributes franchises such as Harry Potter, The Hunger Games, and Dog Man to bookstores and online retailers. Book fairs are Scholastic’s primary earnings driver, involving weeklong in-person events at schools where students purchase books directly. Book clubs distribute order forms to classrooms for discounted sales. Scholastic also operates an Education segment that sells instructional materials and magazines to schools, and an International segment that replicates this model in markets including the UK, Canada, and Australia. The business model leverages control over both content and distribution to capture margins at both the publishing and retail levels. Scholastic expanded its entertainment business by acquiring 9 Story Media Group to produce and distribute animated content based on its brands for streaming platforms and YouTube. This strategy seeks to use media exposure to drive book sales and licensing revenue. The business is highly seasonal, with most activity aligned with the fall and spring school semesters. Scholastic maintains its own distribution infrastructure, including a national fleet and warehouse network, to support its school-based channels.