Gen Digital is a consumer cybersecurity and financial wellness company that operates through brands such as Norton, Avast, LifeLock, and MoneyLion. The company provides digital protection services including malware defense, identity theft monitoring, and personal financial management tools. Its Cyber Safety segment offers device security, VPN, and online privacy products through tiered subscription plans. The Trust-Based Solutions segment includes LifeLock, which monitors credit and identity misuse, and MoneyLion, which offers financial tools and a marketplace called Engine by Gen that matches consumers with third-party financial products. Gen Digital follows a recurring revenue model driven by monthly and annual subscriptions, utilizing both direct-to-consumer channels and partnerships with retailers and telecom providers. Gen Digital seeks to converge cyber safety and financial wellness by embedding financial tools into its security ecosystem to encourage cross-selling. This integrated approach uses a unified data platform to provide personalized protection and financial recommendations. By combining security telemetry with financial behavior data, Gen Digital aims to serve as a comprehensive trust layer for consumers and their digital agents.