LifeVantage is a direct selling company that develops and sells dietary supplements, skin care, and wellness products focused on nutrigenomics, which uses natural ingredients to activate cellular processes. The company's product portfolio includes Protandim, its flagship line of cellular health supplements, alongside the TrueScience skin and hair care line, the MindBody GLP-1 weight management system, AXIO energy drink mixes, and the P84 gut health line. LifeVantage distributes products through an e-commerce platform and a network of independent consultants who earn commissions on direct product sales and downline sales. The company outsources all manufacturing, warehousing, and fulfillment to third-party suppliers. LifeVantage operates across two geographic segments: the Americas, led by the U.S., and Asia/Pacific & Europe, led by Japan. LifeVantage's strategy focuses on launching new flagship products to drive consultant recruitment and customer acquisition, bundling complementary products into multi-item regimens, expanding internationally, and pursuing acquisitions.