Rollins is a pest control company serving more than two million residential and commercial customers across approximately 70 countries. Rollins operates through a portfolio of over 20 brands, with Orkin as the flagship, alongside Clark Pest Control, HomeTeam Pest Defense, Fox Pest Control, and others. The multi-brand model gives Rollins multiple customer acquisition channels: digital marketing under Orkin, door-to-door sales under Fox and Saela, the homebuilder channel under HomeTeam, and dedicated commercial sales teams. Revenue breaks into three service lines: residential (~47% of FY25 revenue), commercial (~31%), and termite and ancillary (~22%). About 75% of revenue comes from recurring subscription-like contracts, where customers receive periodic technician visits and pricing is renewed annually at roughly CPI-plus increases. The remaining revenue splits between ancillary services (crawlspace encapsulation, rodent exclusion, insulation) and one-time treatments. Ancillary is a key growth focus — fewer than 3-4% of existing customers currently buy these services, and ancillary grew roughly 20% organically in FY25. The cost structure is heavily labor-intensive, with people costs representing about two-thirds of cost of services. M&A is a core part of Rollins' growth strategy: Rollins has completed 94 acquisitions over the last three years, typically targeting regional operators and applying pricing discipline and back-office integration to improve margins. Rollins also has a dedicated commercial division, where it has grown its sales force by over 15% and is targeting higher-lifetime-value enterprise customers in healthcare, food service, and logistics.