AiXin Life is a Chinese health and wellness company that develops, manufactures, and sells nutritional supplements, herbal remedies, and traditional Chinese medicine products. The company targets middle- and upper-class consumers in China facing lifestyle-driven health concerns such as obesity and hypertension. AiXin Life operates through a vertically integrated model, utilizing its Yunnan Runcangsheng unit for R&D and manufacturing at a dedicated production facility. The company sells its own and third-party products through multiple channels, including eight owned pharmacies in Chengdu, a direct marketing team, wholesale partners, and online platforms. It also provides marketing and distribution services to other health product manufacturers. A core component of the business model is a relationship-driven sales approach where marketing staff provide personal health coaching and conduct large-scale educational and marketing events. To support these activities, AiXin Life leases an 18,000 square meter hotel in Chengdu for seminars and customer engagement. The company’s strategy focuses on expanding its pharmacy network, developing new proprietary products for urban consumers, and exploring M&A opportunities in the retail and healthcare sectors. AiXin Life drives revenue through product sales volume, direct marketing productivity, and a loyalty program that incentivizes repeat purchases and referrals.