Ealixir is an online reputation management company that helps high-net-worth individuals, executives, and businesses remove or anonymize negative and unwanted online content. The company’s primary service, Ealixir Removal, identifies harmful links using proprietary algorithms and manages the process of de-indexing or deleting that content from search engines and websites. Ealixir also offers ancillary services including the removal of names from financial compliance blacklists, the distribution of positive editorial content, and multi-year web reputation audits. The company operates through a project-based fee model and acquires customers primarily through a global network of independent sales agents. Ealixir generates most revenue from clients in Europe, the Middle East, Africa, and the Asia-Pacific region. To drive growth, Ealixir is expanding its agent network to include law firms and financial services providers while developing self-serve platforms to reach the small and medium-sized business market. The company is also investing in AI technology to automate content identification and is building a reputation scoring platform called RepuTrust. Ealixir charges clients in advance and recognizes revenue upon service completion. Sales commissions drive the company's cost structure, while delivery costs for personnel and technology are categorized as operating expenses.