C21 is a vertically integrated cannabis company operating exclusively in Nevada. The company sells recreational and medical cannabis products through its retail brand, Silver State Relief, which operates dispensaries in Sparks, Fernley, and South Reno. These stores offer flower, pre-rolls, vaporizer pens, concentrates, and edibles. C21 also operates a cultivation and processing facility in Sparks that supplies its retail locations and sells excess product to the wholesale market. The company’s business model centers on vertical integration, which allows C21 to capture margins across the supply chain by selling proprietary brands like Hood Oil and Phantom Farms in its own stores. Retail sales account for the vast majority of the company's revenue, while wholesale contributions continue to decline as more internal production is absorbed by the retail network. To drive growth, C21 focuses on expanding its retail footprint in Nevada through acquisitions and increasing production at its existing cultivation facility. The company previously operated in Oregon but exited that market to concentrate on its Nevada operations. C21 prioritizes increasing retail throughput, expanding proprietary brand penetration, and adding new store locations to improve overall profitability.