Aura Systems designs and manufactures axial flux induction electric motors and generators under the AuraGen and VIPER brand names. The company's proprietary technology uses copper, steel, and aluminum, eliminating the need for rare earth materials and permanent magnets. Aura operates across two primary product categories: mobile power generation systems and electric motors. Its mobile power systems integrate directly into motor vehicles and boats to provide exportable power on the move, primarily serving U.S. military programs and commercial fleet operators. In electric motors, Aura develops units ranging from small industrial applications to propulsion systems for electric vehicles. Aura's business model relies on selling finished motor and generator units alongside proprietary rotor subassemblies directly to defense and commercial customers. The company's growth strategy focuses on securing dedicated military contracts and commercializing its motor portfolio for industrial users and automotive manufacturers.