Aura Systems develops and sells axial flux induction electric motors and generators under the AuraGen/VIPER brand. Aura's core technology — the Axial Flux Induction Machine — uses no permanent magnets or rare earth elements, relying instead on copper, steel, and aluminum. Aura's commercially proven product is a 5–15 kW mobile power generator that integrates directly into a vehicle's engine, replacing standalone gensets. Aura has shipped over 11,000 of these units, including more than 3,000 to military customers. Revenue is driven by unit sales and is currently narrow — one customer, CBOL, accounts for 55% of revenue. Aura is now in an investment and transition phase, developing higher-power applications including a 250-kW electric motor targeting EV and industrial uses, a 250-kW air-cooled generator with interest from military customers in Israel and South Korea, and smaller motors for consumer and agricultural applications. Aura argues its technology is differentiated by its independence from rare earth supply chains, smaller form factor, and lower material costs. China's restrictions on rare earth exports to the U.S. support Aura's positioning with customers seeking to reduce Chinese supply chain exposure. Aura is a small company with 12 employees operating from a single facility in Lake Forest, California, and has not yet meaningfully commercialized its higher-power product lines.