Ameriprise Financial is a diversified financial services company focused on wealth management and asset management. In wealth management, Ameriprise serves retail clients with roughly $500K–$5M in investable assets through a network of more than 10,000 financial advisors who provide financial planning, investment advisory, and brokerage services. Advisors sell a broad range of products including managed accounts, mutual funds, ETFs, annuities, and insurance under a goals-based advice model. In asset management, Ameriprise operates through its Columbia Threadneedle brand, offering active strategies across equities, fixed income, and alternatives to retail and institutional clients globally, managing roughly $721B in assets. Ameriprise also sells annuities and life/disability insurance through its RiverSource brand, distributed exclusively through its own advisor channel. Ameriprise earns primarily asset-linked fees: wealth management revenues scale with client asset levels in managed accounts, while asset management revenues scale with AUM. A secondary revenue stream comes from Ameriprise Bank, which sweeps client cash onto its balance sheet, invests it in a fixed-income portfolio, and earns a spread. A key feature of the model is an integrated flywheel: advisors distribute RiverSource products, deepening client relationships, while Columbia Threadneedle manages assets across both the advisory platform and annuity separate accounts, allowing Ameriprise to capture economics across distribution, manufacturing, and asset management. Growth is driven by advisor productivity gains, experienced advisor recruiting, bank product expansion, and Columbia Threadneedle's pivot toward active ETFs, SMAs, and alternatives.