VOXX
Industry:
Consumer Goods Automotive Manufacturing

DESCRIPTION

VOXX International is a multi-brand electronics manufacturer and distributor with over 30 brands, operating across two primary segments: Consumer Electronics (~70% of sales) and Automotive Electronics (~30% of sales). The Consumer Electronics segment is dominated by Premium Audio, led by the Klipsch brand, which holds the #1 U.S. market share in speakers. The Premium Audio portfolio spans home speakers, A/V receivers, soundbars, headphones, and portable Bluetooth speakers under brands including Klipsch, Onkyo, Pioneer, Integra, and Jamo. VOXX also sells lower-priced accessories under brands like RCA and Schwaiger, including HDTV antennas, hearing aids, and solar balcony power systems in Europe. The Automotive segment covers both OEM and aftermarket channels: OEM products include rear-seat entertainment systems, camera systems, and lighting supplied to automakers like Ford, Stellantis, and Nissan, while aftermarket products include vehicle security and remote start systems under brands like Viper, Directed, and Python. VOXX relies heavily on outsourced manufacturing from Asia, with some internal manufacturing for select products. Profitability is driven by revenue volume, product mix (higher-end Klipsch products carry better margins), and supply chain costs. VOXX also operates a small, early-stage Biometrics segment through its EyeLock subsidiary, which sells iris recognition technology to governments, healthcare companies, and financial institutions. Automotive supplier Gentex holds a ~15% stake in VOXX and collaborates on automotive and biometrics initiatives.

Read full business overview →