P&G is a global consumer goods company selling branded products across 10 categories, including fabric, baby, home, and oral care. The company operates through five segments: Fabric & Home Care; Baby, Feminine & Family Care; Beauty; Health Care; and Grooming. Its portfolio features major brands such as Tide, Pampers, Gillette, Pantene, Olay, and Crest. P&G sells products primarily through mass merchandisers, club stores, grocery stores, and e-commerce platforms. Walmart is P&G's largest customer, accounting for 16% of sales, while e-commerce represents about 20% of total sales. P&G follows a business model centered on selling premium branded goods that command price premiums. The company drives growth through unit volume increases and innovation-led pricing, where product upgrades justify higher price points. P&G utilizes its scale to generate productivity savings in its supply chain and marketing, which management reinvests into product performance and brand communication. Current strategy includes upgrading flagship products, launching new formats like fiber-based detergents, and reducing non-manufacturing headcount to improve digital capabilities. P&G prioritizes core markets in the U.S. and Europe while focusing on digital commerce execution to drive growth in China.