COFS | Market Cap: $498.7M (07/13/26)
Industry:
Banking

DESCRIPTION

ChoiceOne Financial Services is a Michigan-based bank holding company whose primary subsidiary is ChoiceOne Bank, a community bank operating through 47 full-service offices across western, central, and southeastern Michigan. The bank takes deposits and makes loans to individuals and businesses, with $4.4B in total assets. The loan book is the core earning asset, dominated by commercial real estate (~59% of total loans), residential real estate (~24%), and commercial and industrial loans (~12%). ChoiceOne also runs a mortgage warehouse lending operation and smaller agricultural and consumer books. Beyond lending, ChoiceOne offers trust and wealth management services, and its subsidiary ChoiceOne Insurance Agencies operates as an independent insurance agency. ChoiceOne earns money primarily through net interest income — the spread between interest earned on loans and securities and interest paid on deposits. Noninterest-bearing demand deposits (~25% of average deposits) provide free funding that boosts margins. ChoiceOne has grown largely through acquisitions of Michigan community banks, most recently completing the Fentura Financial merger in early 2025, which roughly doubled the loan book and deposit base. The company also organized a fintech subsidiary, 109 Technologies, in 2023, which licenses intellectual property to other banks, though this remains a small, early-stage initiative.

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