Adobe makes software for creating, editing, and managing digital content, serving creative professionals, business users, and enterprise marketing teams. Adobe's core product is Creative Cloud, the industry-standard suite for professional creative work, including Photoshop for image editing, Illustrator for vector graphics, Premiere Pro for video editing, and After Effects for motion graphics. Adobe has integrated generative AI across these tools and is expanding into standalone AI-first creative software with its Firefly app, which bundles Adobe's own AI models alongside third-party models from Google and OpenAI. Adobe's document tools — Acrobat and Express, now bundled as Acrobat Studio — serve over 750M monthly active users with PDF creation, editing, signing, and quick-content creation, with AI features like AI Assistant adding conversational document interaction. On the enterprise side, Adobe Experience Cloud is a suite of marketing software built around Adobe Experience Platform, a customer data platform for personalization at scale, alongside analytics, content management, campaign orchestration, and GenStudio, which bridges creative production and marketing execution. Adobe sells primarily through subscriptions, with total ARR of $25.2B at the end of FY25. Creative Cloud uses a per-user model with a consumption layer via generative credits; Acrobat follows a freemium model converting free users to paid tiers; and Experience Cloud is sold as multi-year enterprise SaaS contracts. Adobe is also pushing into enterprise AI automation through Firefly Services and Firefly Foundry, shifting toward value-based pricing tied to content production volume.