BancFirst is an Oklahoma-based bank holding company whose core business is community banking. BancFirst operates 109 locations across 62 Oklahoma communities through its state-chartered bank, plus two smaller Texas community banks — Pegasus in the Dallas area and Worthington in the Fort Worth area. BancFirst describes itself as a "super community bank," combining the local relationships and responsiveness of a small community bank with the broader product range and operational scale of a regional institution. Lending and pricing decisions are made by local bank presidents within centrally defined parameters, while back-office functions like compliance, accounting, and loan review are centralized. BancFirst's primary customers are retail consumers and SMBs in both rural Oklahoma trade centers and major metro areas like Oklahoma City. Core lending products include commercial loans, real estate loans, energy and agricultural loans, consumer loans, and residential mortgages, funded almost entirely through core customer deposits. BancFirst makes money primarily through net interest income — the spread between loan and investment yields and deposit costs. Fee income comes from service charges, debit card interchange, trust services, and insurance commissions through its insurance agency subsidiary. Because Oklahoma's economy is closely tied to oil and gas, BancFirst's loan demand and credit quality are sensitive to energy prices. BancFirst has grown primarily through acquisitions, completing over 40 bank acquisitions since the late 1980s, most recently acquiring American Bank of Oklahoma in late 2025.