Citizens Financial Group is a regional bank headquartered in Providence, Rhode Island, serving individuals, small businesses, mid-sized companies, and large corporations primarily across the northeastern and midwestern U.S. Citizens operates two core segments: Consumer Banking and Commercial Banking. Consumer Banking gathers retail deposits and makes loans — primarily mortgages, HELOCs, and credit cards — through roughly 1,000 branches across 14 states and D.C., supplemented by digital channels. Citizens claims the #1 position in HELOC net balance growth nationally. Commercial Banking serves middle-market and mid-corporate clients with lending, treasury management, and a capital markets platform covering M&A advisory, debt and equity underwriting, and loan syndications. A third and growing business is the Private Bank, launched in 2023 by hiring teams formerly at First Republic, which serves high- and ultra-high-net-worth clients by combining personal banking with wealth management. The Private Bank ended 2025 with $14.5B in deposits, $7.2B in loans, and $10B in client assets. Citizens earns revenue primarily through net interest income — the spread between loan and securities yields and deposit funding costs — with fee income (capital markets, wealth management) accounting for roughly one-quarter to one-third of total revenue. Citizens' medium-term strategy focuses on deepening consumer relationships, expanding the commercial bank into new geographies, and growing the Private Bank toward $18B–$20B in deposits over time, underpinned by a technology and efficiency program targeting ~$450M in pre-tax run rate benefits by end of 2028.