LiveRamp provides a data collaboration platform that allows brands, agencies, and publishers to connect and activate consumer data across fragmented digital channels. The company’s core identity resolution technology stitches disparate identifiers, such as email addresses and device IDs, into unified consumer profiles. This enables data to flow securely across a network of over 500 partners, including ad platforms, publishers, and measurement vendors. Customers use the platform to target audiences, measure campaign performance using clean room technology, and access third-party data through the LiveRamp Data Marketplace. The business model relies primarily on multi-year subscriptions priced according to the volume of data records processed and the number of connection points used. LiveRamp also generates revenue through revenue-sharing arrangements within its marketplace. The company’s growth strategy centers on expanding commerce media networks for verticals like travel and financial services, increasing the adoption of its clean room tools, and scaling its presence in the connected TV market. LiveRamp is also transitioning to a usage-based pricing model and positions itself as an AI enabler by integrating its identity graph with AI applications and model training workflows.