Casey's operates a chain of nearly 3,000 convenience stores across 19 states in the Midwest and South. The company focuses on rural markets, with a majority of its stores located in towns with fewer than 20,000 residents. Each location sells fuel and a broad assortment of grocery items, but the core of the business is a prepared food menu anchored by made-to-order pizza. This menu also includes sandwiches, bakery items, and chicken wings. Casey's earns revenue through two primary streams: retail fuel and inside-the-store sales. While fuel represents the largest portion of total revenue, the higher-margin inside business—specifically prepared food—drives the company's overall profitability. Casey's uses its loyalty program, Casey's Rewards, to encourage repeat customer traffic and larger transaction sizes. The company grows by building new stores and acquiring existing convenience chains, specifically targeting locations that can accommodate full-service kitchens. Casey's maintains a self-distribution model for its merchandise and fuel to improve procurement and logistics efficiency.
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