The New York Times Company is a subscription-first media business built around The New York Times news brand, delivered digitally and in print. Beyond core news, NYT operates a portfolio of standalone lifestyle products: The Athletic (sports journalism), Games (Wordle, Crossword, Connections, Spelling Bee), Cooking (recipes and video), Wirecutter (product reviews and affiliate referrals), and Audio (podcasts and AI-narrated news). NYT sells directly to consumers via its website and apps, and also offers group subscriptions to corporations and educational institutions. As of year-end 2025, NYT had roughly 12.78 million total subscribers across 234 countries. NYT earns revenue through subscriptions, advertising, and affiliate/licensing fees. Subscriptions are the largest and fastest-growing stream — subscribers can purchase individual products or a bundle covering all digital products. ARPU grows as subscribers step up from promotional pricing to full price, and as NYT raises prices on tenured subscribers. Over 50% of subscribers are on the bundle or multi-product subscriptions. Advertising is the second-largest stream, with digital ads (~73% of total ad revenue) growing and print ads declining. Wirecutter affiliate commissions and content licensing — including a 2025 deal with Amazon — round out the revenue mix. NYT's cost base is primarily journalism (~3,000 of ~6,000 employees), product/technology, and sales and marketing. NYT's strategy centers on reaching 15 million subscribers by 2027, expanding ARPU, scaling video content, and growing digital advertising across its lifestyle product portfolio.