Regis Corporation franchises and owns hair care salons across North America, operating primarily under the Supercuts, SmartStyle, Cost Cutters, First Choice Haircutters, and Roosters brands. Regis positions its salons in the value category, with average service prices of $25–$36, targeting everyday consumers seeking convenient, affordable haircuts. Salons are located in high-traffic strip centers and Walmart Supercenters and operate on a walk-in model with online check-in tools. As of June 2025, Regis had 3,941 total locations — 3,647 franchised and 294 company-owned. Regis operates two segments: Franchise (~82% of revenue) and Company-Owned Salons (~18%). The franchise segment earns royalties averaging ~5.5% of franchisee gross sales, plus initial franchise fees and advertising fund contributions. This is an asset-light model with high EBITDA margins. The company-owned segment, which became material only after Regis acquired its largest franchisee, Alline Salon Group, in December 2024, earns direct service and retail revenue but bears full operating costs including stylist wages and rent. Regis is pursuing a two-part transformation: a Supercuts brand overhaul anchored by a new loyalty program, digital booking, and operational standards improvements; and optimization of the Alline company-owned portfolio through a redesigned stylist pay model, pricing adjustments, and omnichannel adoption. Regis views the company-owned salons as a testing ground for initiatives before rolling them out system-wide.