Regis is a hair salon franchisor and operator primarily in North America. The company operates in the value segment, providing haircuts, styling, and coloring services along with retail hair care products. Regis operates under several brand banners, led by its flagship brand Supercuts, alongside SmartStyle, Cost Cutters, First Choice Haircutters, Roosters, and Holiday Hair. Its salons are primarily situated in high-traffic strip centers and Walmart Supercenters, catering to both walk-in and online-booked customers. The business operates through two segments: Franchise and Company-Owned Salons. The franchise segment generates revenue primarily through recurring royalties based on franchisee service and product sales, as well as franchise fees and cooperative advertising contributions. The company-owned segment generates direct revenue from salon services and retail sales, while functioning as a test-and-learn platform to pilot technology, labor scheduling, and operational initiatives. Regis's strategy focuses on transforming its flagship Supercuts brand via modernized salon prototypes and digital loyalty programs, stabilizing its SmartStyle footprint in Walmart, and driving operational consistency across its franchise network.