Electronic Arts makes video games and digital content, primarily built around sports franchises and a handful of large entertainment IP, playable on consoles, PCs, and mobile devices. EA's most important franchise is EA SPORTS FC (formerly FIFA), a global soccer simulation sold as an annual console/PC title and a free-to-play mobile game, and the single largest driver of EA's revenue. American football is EA's second pillar, with Madden NFL and the relaunched EA SPORTS College Football together generating over $1B in net bookings in FY25. Beyond sports, EA's key franchises include Apex Legends (a free-to-play battle royale shooter), The Sims (a simulation franchise), and Battlefield (a military shooter with a major new installment launching in FY26). EA sells primarily through digital channels — Sony's PlayStation Store, Microsoft's Xbox Store, and EA's own PC app — with Sony and Microsoft together accounting for a majority of revenue. EA's business model splits into full game sales (upfront purchases, mostly annualized titles) and live services (ongoing in-game purchases, subscriptions, and digital content), with live services representing roughly 71% of net revenue and growing. The most important live service mechanic is Ultimate Team, a mode within sports games where players spend real money to build virtual squads from collectible player cards. EA's revenue depends heavily on player engagement, content cadence, and year-round retention. EA's strategy focuses on deepening engagement in its largest franchises, expanding geographically via mobile in underpenetrated markets, and building new community platforms around Battlefield and Skate.