Brinker International owns and operates two casual dining brands: Chili's Grill & Bar and Maggiano's Little Italy. Chili's is a casual dining chain offering American comfort food with a Southwest flair, featuring core products like burgers, fajitas, and margaritas. It targets millennial families and Gen Z by emphasizing value through its flagship 3 for Me platform and positioning itself as a value-oriented alternative to fast food. Maggiano's is a full-service Italian American brand that caters to more affluent guests and serves both everyday dining and special events through dedicated banquet spaces. Brinker operates a mix of company-owned and franchised locations. While most domestic Chili's restaurants are company-owned, the international business operates almost entirely through a franchised model that generates royalty income. The company's growth strategy focuses on a turnaround for Chili's by improving food quality, service, and restaurant atmosphere. Key strategic pillars include a simplified menu focused on core products, a pricing strategy that pairs low-price entry points to drive traffic with premium options to protect margins, and the renovation of existing locations. Brinker is also accelerating new unit development in underpenetrated domestic markets and expanding its off-premise sales through delivery partnerships and digital platforms.