First Mid Bancshares is a community banking holding company headquartered in Mattoon, Illinois, operating primarily through its subsidiary First Mid Bank & Trust. The bank provides commercial and retail banking services across Illinois, Missouri, Wisconsin, and Texas, serving individuals, businesses, and agricultural customers through 77 branch locations. Lending is the dominant revenue driver, with commercial real estate as the largest loan category. First Mid earns money the way most community banks do — by generating a net interest margin on loans and investments funded by deposits. Beyond core banking, First Mid operates two smaller fee-based businesses: First Mid Insurance Group, an insurance brokerage offering property and casualty, life, health, and personal lines products; and First Mid Wealth Management, which provides trust services, investment management, retirement planning, farm management, and brokerage services. First Mid grows through a combination of organic business development and acquisitions. M&A is a core part of the strategy, with recent deals including Blackhawk Bancorp in 2023, which expanded the Wisconsin footprint, and Mid Rivers Insurance Group in 2024, which bolstered the insurance business. Cross-selling across banking, insurance, and wealth management is actively tracked and encouraged. First Mid argues it competes primarily on relationship quality and local market knowledge rather than price.