National Beverage manufactures and distributes non-alcoholic beverages in the U.S., primarily driven by its LaCroix sparkling water brand. LaCroix is a zero-calorie beverage that National Beverage positions as a healthy alternative to traditional sodas. The company's product portfolio also includes Rip It energy drinks, Everfresh juices, and legacy regional soft drink brands Shasta and Faygo. National Beverage sells to national grocery chains, club stores, mass-merchandisers, and e-commerce retailers through an internal sales force and broker networks. The company operates 12 production facilities and develops its own flavor concentrates in-house, which enables fast flavor rollouts. National Beverage uses a hybrid distribution model, shipping most products to centralized retailer warehouses to maintain cost efficiency while using direct-store delivery for smaller accounts. The company relies on social media and in-store marketing rather than traditional national advertising. Fluctuating prices for aluminum, plastic, and juice concentrates affect production costs. National Beverage manages these exposures through multi-year supply agreements and derivatives.