Maui Land & Pineapple is a Maui-based land holding and real estate company that manages, develops, and monetizes roughly 22,300 acres of land on Maui, along with 247,000 square feet of commercial property. Despite its name, the company no longer operates a pineapple business. Its most valuable asset is its land in West Maui, anchored by the Kapalua Resort, a destination resort and residential community the company has been developing since the early 1970s. The company operates through three segments: Leasing (~66% of revenue), Land Development and Sales (~30%), and Resort Amenities (~4%). The Leasing segment is the most stable, collecting rent from commercial, industrial, and agricultural tenants, selling water to resort and agricultural users, and earning licensing fees on its Kapalua and Maui Gold trademarks. Land Development and Sales is episodic — the company entitles and sells land parcels, primarily within Kapalua Resort and West Maui, with a development pipeline spanning roughly 7,700 acres and planned timelines running through the mid-2030s to 2040s. Key pipeline projects include Kapalua Makai, Kapalua Mauka, and a large Upcountry Maui development at Hali'imaile. The company funds pre-development costs through operating revenues, land sale proceeds, debt, and joint venture capital. Resort Amenities, a minor contributor, operates the Kapalua Club, a private membership club offering spa, beach, and golf access at the Kapalua Resort.