Goodyear is one of the world's largest tire manufacturers, producing tires for passenger cars, light trucks, SUVs, commercial trucks, aircraft, motorcycles, and farm equipment. Tires account for roughly 84% of sales. Goodyear sells tires through two channels: original equipment (OE), where tires are fitted on new vehicles at the factory, and replacement, the larger channel at roughly 71% of unit volume, serving consumers and fleets buying worn-tire replacements. Goodyear distributes tires through independent dealers, national retailers, and roughly 750 company-owned retail stores in the U.S. It also operates approximately 180 commercial service centers serving trucking fleets with tires, retreads, and roadside assistance. Goodyear operates three geographic segments — Americas, EMEA, and Asia Pacific — with manufacturing across North and South America, Europe, and Asia. Profitability is driven by volume (factory utilization), price/mix (premium tires on larger rim sizes carry meaningfully higher margins), and raw material costs. Goodyear has a structural cost advantage under current U.S. tariffs, with only about 12% of U.S. supply sourced from non-USMCA countries versus an estimated industry average above 50%. Between 2024 and 2025, Goodyear executed a transformation plan that delivered roughly $1.5B in annualized cost savings and approximately $2.2B in asset sale proceeds — including divestitures of the off-the-road tire business, the Dunlop brand, and the polymer chemicals business — which were used primarily to reduce debt.