General Mills manufactures and markets branded consumer packaged foods globally. The company’s portfolio includes categories such as snacks, ready-to-eat cereal, convenient meals, pet food, and super-premium ice cream. Key brands include Cheerios, Nature Valley, Blue Buffalo, Old El Paso, Pillsbury, and Häagen-Dazs. General Mills generates revenue by selling these branded products at a premium to retailers, mass merchandisers, and foodservice operators, with Walmart accounting for 22% of total sales. The company operates through North America Retail, North America Pet, North America Foodservice, and International segments. To offset fluctuating input costs for grains and other raw materials, the company uses a cost-savings program called Holistic Margin Management to remove supply chain inefficiencies. The company's strategy focuses on product innovation in high-protein snacks and fresh pet food while improving price competitiveness to prevent consumers from trading down to private labels. Recent portfolio actions include divesting lower-margin international businesses to focus on global brands and expanding the Blue Buffalo brand into the refrigerated category.