Flexsteel is a U.S. residential furniture company that manufactures, imports, and markets home furnishings. The company primarily sells upholstered soft seating, including sofas, sectionals, and recliners, which represent its core product category. Flexsteel also provides bedroom, dining, and kitchen furniture. The company uses a blended supply model, importing finished goods from suppliers in Asia and manufacturing made-to-order products at its own facilities in Mexico. This dual approach enables Flexsteel to offer both customizable furniture and ready-to-ship inventory. Flexsteel sells wholesale to national and independent furniture retailers, including Wayfair, Costco, and Macy's. The company focuses its sales efforts on strategic accounts, which are large retailers with both physical and online sales channels. Flexsteel differentiates its seating with patented Blue Steel Spring technology, which is designed for long-term durability. The company’s growth strategy relies on product innovation, such as wellness-focused recliners and audio-integrated furniture, and expanding its presence with national retail partners. Management aims to improve margins by increasing sales volume, managing the product mix, and enhancing operational productivity. Flexsteel also invests in digital marketing and retailer co-marketing programs to build brand awareness and drive consumer traffic to its retail customers.