Flexsteel is a U.S.-based manufacturer, importer, and marketer of residential furniture. Its core product is upholstered soft seating — sofas, loveseats, chairs, recliners, and motion furniture — sold at wholesale to a retail network of independent furniture stores, big-box retailers, and e-commerce platforms like Wayfair and Costco. Flexsteel also sells case goods (bedroom, dining, and occasional furniture) and a smaller ready-to-assemble line under its Homestyles brand, primarily through Amazon, Wayfair, and Home Depot. A newer product line, the Zecliner, targets the health and wellness segment. Flexsteel's namesake differentiator is its patented Blue Steel Spring, a guaranteed-for-life seating mechanism the company argues provides superior durability. Flexsteel uses a blended production model: roughly 40% of revenue is manufactured in Juarez, Mexico — enabling quick-turn, customizable production — and roughly 55% is sourced as finished goods from Vietnam. This mix exposes Flexsteel to tariff risk on Vietnamese imports, while Mexico production benefits from USMCA treatment. Gross margins are influenced by product mix, ocean freight, peso FX rates, and tariff exposure. SG&A runs at roughly 15-16% of sales, covering its direct sales force, marketing, and product development. Flexsteel's growth strategy focuses on deepening relationships with large independent retailers through exclusive product development and co-marketing, while expanding into national accounts, case goods, and e-commerce. The Homestyles business has been a drag, facing intense price competition from low-cost Chinese imports.