Equifax is a data, analytics, and technology company that sells data-derived insights and decision-making tools to businesses and governments. Its two core businesses are credit reporting and employment and income verification. In credit reporting, Equifax maintains large databases of consumer and commercial credit history and sells credit reports, scores, and analytics to lenders, insurers, and telcos to support origination and underwriting decisions across mortgages, auto loans, credit cards, and personal loans. In employment and income verification, Equifax operates the Work Number database, which holds over 200 million active employment records sourced from over 4 million employer organizations. Lenders, government agencies, and background screeners pay per-transaction fees to query this database to verify employment status and income. Equifax operates three segments: Workforce Solutions (~38% of revenue), U.S. Information Solutions (~39% of revenue), and International (~23% of revenue). Equifax earns revenue primarily on a per-transaction basis, making revenue sensitive to credit origination volumes — especially mortgage — and hiring activity. The company's fixed-cost structure creates significant operating leverage, and a completed cloud migration is reducing capital intensity and enabling Equifax to combine previously siloed datasets into new bundled products. Growth priorities include AI-driven product development, deeper penetration of the government vertical for income verification, and bolt-on M&A targeting unique data assets.