Nike designs and sells athletic footwear, apparel, and equipment under three brands: the Nike Brand (its core business), Jordan Brand, and Converse. Nike is the largest seller of athletic footwear and apparel in the world. The Nike Brand spans both performance products designed for specific sports — running, basketball, soccer, and training — built on innovation platforms like Air, ZoomX, and React, and lifestyle/sportswear products including iconic silhouettes like Air Force 1, Dunk, and Air Jordan 1. Jordan Brand focuses on basketball-inspired performance and streetwear. Converse, reported as a standalone segment, sells casual sneakers led by the Chuck Taylor All Star. Nike sells through two channels: Nike Direct (nike.com, apps, and owned stores) and wholesale (sporting goods chains, specialty retailers, and department stores). Nearly all manufacturing is outsourced to contract factories, primarily in Vietnam, Indonesia, and China. Nike's profitability is driven by volume, channel mix, and franchise management — Nike Direct can carry higher margins than wholesale when products sell at full price, but oversupplying classic footwear franchises erodes pricing power and forces markdowns. Under CEO Elliott Hill, who returned in late 2024, Nike is executing a turnaround focused on reducing supply of its overexposed classic franchises, reinvigorating its performance product pipeline, reducing promotionalism on Nike Digital, and re-engaging wholesale partners. North America and EMEA are furthest along in the recovery, while Greater China faces a longer reset due to intensified local competition and a more promotional marketplace.