Nike is the world’s largest seller of athletic footwear and apparel. The company designs and sells products for sports such as running, basketball, and soccer, as well as casual lifestyle wear. Nike operates through three main brands: Nike, Jordan, and Converse. The company utilizes a dual distribution model, selling directly to consumers through Nike-owned stores and digital platforms, and through a global network of wholesale partners like sporting goods stores and department stores. Nike outsources its manufacturing to independent contractors, primarily in Vietnam, Indonesia, and China. Business performance depends on product innovation, channel mix, and the ability to maintain full-price sales through brand strength and athlete endorsements. The current strategy, known as the Sport Offense, reorganizes the company around specific sport categories to accelerate product development and marketing. Nike is currently focused on rebuilding wholesale relationships, reducing promotional activity in its direct-to-consumer channels, and executing a strategic reset in Greater China to address brand positioning and inventory challenges.